Flame Tree Initiative

Social Entrepreneurship for African Development

The Flame Tree Initiative partners with African universities to foster scalable, socially-minded businesses that accelerate regional change. We believe that training, mentoring and launching development enterprises -- businesses that confront global development challenges -- is a potent way to contribute to the new, innovative era in Africa.

Whitney Hollis


Whitney received her B.A. from the University of Arizona in International Studies. While on a field assignment in Mauritania, she realized the impact business could contribute to build a more sustainable world. She furthered her studies at the University of Edinburgh obtaining a M.Sc. in International Business and Emerging Markets. Since then she has been driving transformational change within business and society. She is passionate about entrepreneurship and has supported several entrepreneurial endeavors across the globe by providing pro bono consultancy and general support to start-ups. She specializes in strategy, project management, operational design, and impact measurement. Whitney brings to Flame Tree her corporate experience to bridge big business with social entrepreneurship. 

Currently, Whitney works in sustainability advisory at EY in London, United Kingdom.

In her spare time, Whitney is dedicated to colonizing Britain through softball.